It is gratifying to see that companies throughout the world have indicated that they do not intend reduce their commitment to CSR in these hard economic times. Whilst there may be those who drop their green travel options because it impacts financially, the commitment to reduce energy costs (pretty sensible), conserve water (similar), support local businesses and communities (why not) and ensure companies wherein they have a business relationship have similar CSR policies in place remains a prime objective.
The annual opinion poll carried out by the Association of Corporate Travel Executives (ACTE) and KDS suggested that CSR is very much here to stay. This of course sounds positive. After all you cannot turn CSR off and on like water or gas, and there is enough evidence to show that the application of CSR policies and being both a considerate and responsible hotel operator, can bring in more business. If you are not already, why not give it a try? If you are applying CSR, the future is bright, the future is green, turning to gold.
